It is one of the largest and fastest-growing Neo Banks in the world, comparable to N26 and Monzo. The main services are all the classic Neo Bank services, in addition to blu Card transfer and loans (customer-based micro-loans, including B2C and B2B2C), Cashback, Utility bill payments, etc.
Our customer sector focus is people aged 18 to 45. We’ve made significant inroads into this group, and after 3 years of activity, we’re seeing an increasing interest from older demographics. We’re proud to be the digital bank/Neobank of choice, offering great convenience, first-class customer service, and an attractive brand experience as our value proposition.
We are laser-focused on providing the best customer experience and support. We recently launched the blu Junior service (a product for 7—to 18-year-olds) and developed plans for more business lines (including blu SME, blu pay, etc.).